Publicado sep 20, 2016



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Jean David Polo Vargas

Milton Jose Zambrano Curcio

Andres Muñoz Alvis

Jorge Luis Velilla Guardela

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Resumen

La inteligencia emocional es uno de los conceptos que ha empezado a transformar el mundo empresarial gracias a los avances en el reconocimiento y el manejo de las emociones. Este es un campo que permitirá la elaboración de estrategias para robustecer los procesos de desarrollo organizacional. El presente artículo de investigación bibliográfica, sistematiza y aporta a la producción científica sobre el concepto de inteligencia emocional y sus potenciales aplicaciones al proceso de ventas. El objetivo de este estudio fue el de conceptualizar acerca del rol que puede jugar la percepción de los distintos estados emocionales en el proceso de ventas y cómo esto puede ayudar a mejorar el rendimiento empresarial.

Keywords

emotional intelligence, emotional perception, sale process, performanceinteligencia emocional, percepción emocional, proceso de ventas, rendimiento

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Cómo citar
Polo Vargas, J. D., Zambrano Curcio, M. J., Muñoz Alvis, A., & Velilla Guardela, J. L. (2016). Inteligencia emocional y percepción de las emociones básicas como un probable factor contribuyente al mejoramiento del rendimiento en las ventas: Una investigación teórica. Universitas Psychologica, 15(2), 73–86. https://doi.org/10.11144/Javeriana.upsy15-2.iepe
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