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Oriana García Osorio

Juan Quintero Quintero

Jose Arias-Pérez

Resumen

El objetivo del artículo es analizar la incidencia de las capacidades de innovación (CI) sobre el desempeño innovador (DI), y de este último sobre el desempeño organizacional (DO). Las CI se abordan desde la perspectiva de la innovación en servicios, el DI desde el lanzamiento de productos, y el DO se divide en financiero y no financiero. En la metodología, se utilizaron ecuaciones estructurales. Los resultados muestran que sólo las CI con orientación al cliente y al marketing influyen sobre el DI y éste a su vez lo hace sobre el DO, aunque en mayor proporción sobre lo no financiero. En conclusión, estos hallazgos contrastan con estudios realizados en empresas manufactureras, en los que resultan más importantes las CI tecnológicas.

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Keywords

Innovación en servicios, resultados empresariales, gestión de innovación

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Cómo citar
García Osorio, O., Quintero Quintero, J., & Arias-Pérez, J. (2014). Capacidades de innovación, desempeño innovador y desempeño organizacional en empresas del sector servicios. Cuadernos De Administración, 27(49), 86-108. https://doi.org/10.11144/Javeriana.cao27-49.cidi
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