Publicado ago 17, 2022



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Angela Vera Ruiz

Agustín Espinosa Pezzia

César Andrés Llanco Gonzales

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Resumen

Se analizaron perfiles psicológicos de emprendedores según el tipo de valor (comercial/social) y el origen (necesidad/oportunidad) de sus emprendimientos, buscando identificar variables predictoras de conductas de prosocialidad-productiva. Se midieron variables como: rasgos de personalidad, valores, empatía y sostenibilidad, en 506 fundadores de diversos emprendimientos en Perú. Se realizó un análisis de conglomerados según las condiciones de valor y origen, y se identificaron cinco grupos/clusters: Oportunidad Comercial, Oportunidad Social, Centro, Necesidad Comercial y Necesidad Social. Se contrastaron muestras independientes con ANOVA de una vía. La discusión explica las particularidades de cada grupo/cluster señalando la diferencia radical del grupo Oportunidad Social respecto a los otros y proponiendo oportunidades de comprensión y promoción de emprendimientos orientados a la prosocialidad en el contexto local.

Keywords

Prosociality, social value, entrepreneurs, enterprise's business objectivesProsocialidad, valor social, emprendedores, objetivos de negocio de la empresaPró-socialidade, valor social, empreendedores, objetivos empresariais da empresa

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Cómo citar
Vera Ruiz, A., Espinosa Pezzia, A., & Llanco Gonzales, C. A. (2022). Perfiles psicológicos de emprendedores en Perú según necesidad, oportunidad, valor y sus variables predictoras de comportamientos de prosocialidad-productiva. Cuadernos De Administración, 35. https://doi.org/10.11144/Javeriana.cao35.ppep
Sección
Edición regular