Publicado May 27, 2022



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Ricardo Benjamín Perilla Maluche

Jaime Mesa Molano

Luis Antonio Orozco Castro

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Resumen

El debate teórico de la relación estrategia-estructura tiene al menos tres corrientes explicativas. Sin embargo, esta relación no se ha estudiado en un contexto de crisis como la de la COVID-19 y tampoco en instituciones de educación superior (IES). Viendo la estrategia desde el modelo de negocio, y su relación con la innovación organizacional, se analizaron los planes de desarrollo institucional y se realizaron entrevistas semiestructuradas con el modelo Connectivity Humanness and Empathy (CHE) a 11 IES en Colombia. Los resultados muestran que las IES no cambiaron su modelo de negocio, pero lograron implementar en pocas semanas una estrategia proyectada a varios años, presentando innovaciones organizacionales que las orientan hacia la transformación digital.

Keywords

Organizational innovation, business model innovation, digital transformation, COVID-19, strategy-structure relationship, ColombiaInnovación organizacional, innovación en el modelo de negocio, transformación digital, COVID-19, relación estrategia-estructura, ColombiaInovação organizacional, inovação no modelo de negócios, transformação digital, COVID 19, relação estratégia-estrutura, Colômbia

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Cómo citar
Perilla Maluche, R. B., Mesa Molano, J., & Orozco Castro, L. A. . (2022). Relación estrategia-estructura en la innovación organizacional y de modelo de negocio a partir de la transformación digital en el contexto de la COVID-19. Cuadernos De Administración, 35. https://doi.org/10.11144/Javeriana.cao35.reeiom
Sección
Convocatoria Especial Transformación Digital en Tiempos de Crisis