Relación estrategia-estructura en la innovación organizacional y de modelo de negocio a partir de la transformación digital en el contexto de la COVID-19
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may 27, 2022
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Resumen
El debate teórico de la relación estrategia-estructura tiene al menos tres corrientes explicativas. Sin embargo, esta relación no se ha estudiado en un contexto de crisis como la de la COVID-19 y tampoco en instituciones de educación superior (IES). Viendo la estrategia desde el modelo de negocio, y su relación con la innovación organizacional, se analizaron los planes de desarrollo institucional y se realizaron entrevistas semiestructuradas con el modelo Connectivity Humanness and Empathy (CHE) a 11 IES en Colombia. Los resultados muestran que las IES no cambiaron su modelo de negocio, pero lograron implementar en pocas semanas una estrategia proyectada a varios años, presentando innovaciones organizacionales que las orientan hacia la transformación digital.
Keywords
Organizational innovation, business model innovation, digital transformation, COVID-19, strategy-structure relationship, ColombiaInnovación organizacional, innovación en el modelo de negocio, transformación digital, COVID-19, relación estrategia-estructura, ColombiaInovação organizacional, inovação no modelo de negócios, transformação digital, COVID 19, relação estratégia-estrutura, Colômbia
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Chatzoglou, P., Chatzoudes, D., Sarigiannidis, L., & Theriou, G. (2018). The role of firm-specific factors in the strategy-performance relationship: revisiting the resource-based view of the firm and the VRIO framework. Management Research Review, 41(1), 46–73. https://doi.org/10.1108/MRR-10-2016-0243
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Lawrence, P. R., & Lorsch, J. W. (1967). Organization and Environment: Managing Differentiation and Integration. H. U. Division of Research, Graduate School of Business Administration (ed.).
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Posselt, T., Abdelkafi, N., Fischer, L., & Tangour, C. (2018). Opportunities and challenges of Higher Education institutions in Europe: An analysis from a business model perspective. Higher Education Quarterly, 73(1), 100–115. https://doi.org/10.1111/hequ.12192
Ramírez, M.-S. (2020). Transformación digital e innovación educativa en Latinoamérica en el marco del COVID-19. Campus Virtuales, 9(2), 123–139. https://hdl.handle.net/11285/636842
Rodés, V., Casas, A. P., Lorier, L., Correa, N., Budiño, G., Fager, J., & Podetti, M. (2014). Virtual learning environment adoption and organizational change in higher education. ACM International Conference Proceeding Series, 10-12-Sept, 0–6. https://doi.org/10.1145/2662253.2662337
Rof, A., Bikfalvi, A., & Marquès, P. (2020). Digital transformation for business model innovation in higher education: Overcoming the tensions. Sustainability (Switzerland), 12(12). https://doi.org/10.3390/su12124980
Simon, H. A. (1976). Administrative Behavior A Study of Decision-Making Processes in Administrative Organization.
Sims, J., Powell, P., & Vidgen, R. (2012). The transformational role of E-learning in higher education. In Proceedings of the IADIS International Conference e-Learning 2012 (Issue June, pp. 465–470).
Singh, G., & Hardaker, G. (2017). Change levers for unifying top-down and bottom-up approaches to the adoption and diffusion of e-learning in higher education. Teaching in Higher Education, 22(6), 736–748. https://doi.org/10.1080/13562517.2017.1289508
Tavoletti, E. (2009). Strategy and structure in the Italian fashion industry: A case of internationalisation. Transition Studies Review, 16(3), 655–670. https://doi.org/10.1007/s11300-009-0109-7
UNESCO. (2020). Education in a post-COVID world : Nine ideas for public action International Commission on the Futures of Education. International Commission on the Futures of Education (ed.). UNESCO.
Williamson, O. E. (1981). The Modern Corporation: Origins, Evolution, Attributes. Journal of Economic Literature, 19(4), 1537–1568. https://www.jstor.org/stable/2724566
Witell, L., & Löfgren, M. (2013). From service for free to service for fee: Business model innovation in manufacturing firms. Journal of Service Management, 24(5), 520–533. https://doi.org/10.1108/JOSM-04-2013-0103
Abrahamsson, J., Boter, H., & Vanyushyn, V. (2018). Business model innovation of international new ventures: An empirical study in a Swedish context. Journal of International Entrepreneurship, 17(1), 75–102. https://doi.org/10.1007/s10843-018-0238-3
Barley, S. R. (2015). Why the Internet Makes Buying a Car Less Loathsome: How Technologies Change Role Relations. Academy of Management Discoveries, 1(1), 5–35. https://doi.org/10.5465/amd.2013.0016
Boschken, H. L. (1990). Strategy and Structure: Reconceiving the Relationship. Journal of Management, 16(1), 135–150. https://doi.org/10.1177/014920639001600110
Bourgeois, L. J., & Astley, W. G. (1979). A Strategic Model of Organizational Conduct and Performance. International Studies of Management & Organization, 9(3), 40–66. https://doi.org/10.1080/00208825.1979.11656271
Bower, J. L. (1970). Managing the Resource Allocation Process: A Study of Corporate Planning and Investment. Harvard Business School.
Brown, A., & Danaher, P. (2019). CHE Principles: facilitating authentic and dialogical semi-structured interviews in educational research. International Journal of Research \& Method in Education, 42(1), 76–90. https://doi.org/10.1080/1743727X.2017.1379987
Burgelman, R. A. (1983). A Model of the Interaction of Strategic Behavior, Corporate Context, and the Concept of Strategy. The Academy of Management Review, 8(1), 61–70. https://doi.org/10.2307/257168
Capogna, S. (2012). University and e-learning classes in Italy. E-Learning and Digital Media, 9(2), 143–156. https://doi.org/10.2304/elea.2012.9.2.143
Chandler, A. D. (1962). Strategy & Structure: Chapters in the history of the industrial enterprise, Vol. 4.
Chatzoglou, P., Chatzoudes, D., Sarigiannidis, L., & Theriou, G. (2018). The role of firm-specific factors in the strategy-performance relationship: revisiting the resource-based view of the firm and the VRIO framework. Management Research Review, 41(1), 46–73. https://doi.org/10.1108/MRR-10-2016-0243
Chen, J., Wu, D., & Ma, H. (2010). A strategic alignment of e-learning implementation process in a university setting. Proceedings - 2010 International Conference on Web Information Systems and Mining, WISM 2010, 1, 109–112. https://doi.org/10.1109/WISM.2010.121
Child, J. (1972). Organizational Structure, Environment and Performance: The Role of Strategic Choice. Sociology, 6(1), 1–22. https://doi.org/10.1177/003803857200600101
Damanpour, F., & Evan, W. M. (1984). Organizational Innovation and Performance : The problem of "Organizational Lag". Administrative Science Quarterly, 29(3), 392–409. https://doi.org/10.2307/2393031
Delgado, T. (2020). Taxonomía de transformación digital. Revista Cubana de Transformación Digital, 1(1), 4–23. https://rctd.uic.cu/rctd/article/view/62
Donaldson, L. (2001). The Contingency theory of Organizations (p. 344). Sage Publications Ltd.
Eisenhardt, K. M., & Brown, S. L. (1999). Patching. Restitching Business Portfolios in Dynamic Markets. Harvard Business Review, 77(3), 72-73.
Fredrickson, J. W. (1986). The Strategic Decision Process and Organizational Structure. Academy of Management Review, 11(2), 280–297. https://doi.org/10.5465/amr.1986.4283101
Galan, J. I., & Sanchez-Bueno, M. J. (2009). The continuing validity of the strategy-structure nexus: new findings, 1993 – 2003. Strategic Management Journal, 1243(April), 1234–1243. https://doi.org/10.1002/smj
Garcia-Peñalvo, F., & Correll, A. (2020). La CoVId-19: ¿enzima de la transformación digital de la docencia o reflejo de una crisis metodológica y competencial en la educación superior? Campus Virtuales, 9(2), 83–98. https://gredos.usal.es/handle/10366/144140
Hess, T., Benlian, A., Matt, C., & Wiesböck, F. (2016). How German Media Companies Defined Their Digital Transformation Strategies. MIS Quarterly Executive, 15(2), 103–119.
Hinings, B., Gegenhuber, T., & Greenwood, R. (2018). Digital innovation and transformation: An institutional perspective. Information and Organization, 28(1), 52–61. https://doi.org/10.1016/j.infoandorg.2018.02.004
Kuzu, Ö. H. (2020). Digital transformation in higher education: A case study on strategic plans. Vysshee Obrazovanie v Rossii, 29(3), 9–23. https://doi.org/10.31992/0869-3617-2019-29-3-9-23
Lawrence, P. R., & Lorsch, J. W. (1967). Organization and Environment: Managing Differentiation and Integration. H. U. Division of Research, Graduate School of Business Administration (ed.).
Lee, J. Y., & Patel, S. J. (2019). An innovating business model for the higher education sector: A platform-based approach to university career services. Industry and Higher Education, 34(2), 91–99. https://doi.org/10.1177/0950422219881069
Posselt, T., Abdelkafi, N., Fischer, L., & Tangour, C. (2018). Opportunities and challenges of Higher Education institutions in Europe: An analysis from a business model perspective. Higher Education Quarterly, 73(1), 100–115. https://doi.org/10.1111/hequ.12192
Ramírez, M.-S. (2020). Transformación digital e innovación educativa en Latinoamérica en el marco del COVID-19. Campus Virtuales, 9(2), 123–139. https://hdl.handle.net/11285/636842
Rodés, V., Casas, A. P., Lorier, L., Correa, N., Budiño, G., Fager, J., & Podetti, M. (2014). Virtual learning environment adoption and organizational change in higher education. ACM International Conference Proceeding Series, 10-12-Sept, 0–6. https://doi.org/10.1145/2662253.2662337
Rof, A., Bikfalvi, A., & Marquès, P. (2020). Digital transformation for business model innovation in higher education: Overcoming the tensions. Sustainability (Switzerland), 12(12). https://doi.org/10.3390/su12124980
Simon, H. A. (1976). Administrative Behavior A Study of Decision-Making Processes in Administrative Organization.
Sims, J., Powell, P., & Vidgen, R. (2012). The transformational role of E-learning in higher education. In Proceedings of the IADIS International Conference e-Learning 2012 (Issue June, pp. 465–470).
Singh, G., & Hardaker, G. (2017). Change levers for unifying top-down and bottom-up approaches to the adoption and diffusion of e-learning in higher education. Teaching in Higher Education, 22(6), 736–748. https://doi.org/10.1080/13562517.2017.1289508
Tavoletti, E. (2009). Strategy and structure in the Italian fashion industry: A case of internationalisation. Transition Studies Review, 16(3), 655–670. https://doi.org/10.1007/s11300-009-0109-7
UNESCO. (2020). Education in a post-COVID world : Nine ideas for public action International Commission on the Futures of Education. International Commission on the Futures of Education (ed.). UNESCO.
Williamson, O. E. (1981). The Modern Corporation: Origins, Evolution, Attributes. Journal of Economic Literature, 19(4), 1537–1568. https://www.jstor.org/stable/2724566
Witell, L., & Löfgren, M. (2013). From service for free to service for fee: Business model innovation in manufacturing firms. Journal of Service Management, 24(5), 520–533. https://doi.org/10.1108/JOSM-04-2013-0103
Cómo citar
Perilla Maluche, R. B., Mesa Molano, J., & Orozco Castro, L. A. . (2022). Relación estrategia-estructura en la innovación organizacional y de modelo de negocio a partir de la transformación digital en el contexto de la COVID-19. Cuadernos De Administración, 35. https://doi.org/10.11144/Javeriana.cao35.reeiom
Número
Sección
Especial Transformación Digital en Tiempos de Crisis
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