Relação estratégia-estrutura na inovação organizacional e de modelo de negócio a partir da transformação digital no contexto do COVID-19
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May 27, 2022
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Resumo
O debate teórico sobre a relação estratégia‑estrutura apresenta no mínimo três correntes explicativas. Porém, esta relação não se tem estudado no contexto de uma crise, como a do COVID-19, nem nas instituições de educação superior (IES). Do ponto de vista do modelo de negócios e desde a estratégia, e sua relação com a inovação organizacional, se analisaram os planos de desenvolvimento institucional (PDI) e se realizaram entrevistas semiestruturadas, com o modelo Connectivity Humanness and Empathy (CHE), em 11 IES na Colômbia. Os resultados mostram que as IES não mudaram seu modelo de negócios. Mas conseguiram implementar em poucas semanas uma estratégia projetada para vários anos, mediante inovações organizacionais que as direcionam para a transformação digital.
Keywords
Organizational innovation, business model innovation, digital transformation, COVID-19, strategy-structure relationship, ColombiaInnovación organizacional, innovación en el modelo de negocio, transformación digital, COVID-19, relación estrategia-estructura, ColombiaInovação organizacional, inovação no modelo de negócios, transformação digital, COVID 19, relação estratégia-estrutura, Colômbia
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Posselt, T., Abdelkafi, N., Fischer, L., & Tangour, C. (2018). Opportunities and challenges of Higher Education institutions in Europe: An analysis from a business model perspective. Higher Education Quarterly, 73(1), 100–115. https://doi.org/10.1111/hequ.12192
Ramírez, M.-S. (2020). Transformación digital e innovación educativa en Latinoamérica en el marco del COVID-19. Campus Virtuales, 9(2), 123–139. https://hdl.handle.net/11285/636842
Rodés, V., Casas, A. P., Lorier, L., Correa, N., Budiño, G., Fager, J., & Podetti, M. (2014). Virtual learning environment adoption and organizational change in higher education. ACM International Conference Proceeding Series, 10-12-Sept, 0–6. https://doi.org/10.1145/2662253.2662337
Rof, A., Bikfalvi, A., & Marquès, P. (2020). Digital transformation for business model innovation in higher education: Overcoming the tensions. Sustainability (Switzerland), 12(12). https://doi.org/10.3390/su12124980
Simon, H. A. (1976). Administrative Behavior A Study of Decision-Making Processes in Administrative Organization.
Sims, J., Powell, P., & Vidgen, R. (2012). The transformational role of E-learning in higher education. In Proceedings of the IADIS International Conference e-Learning 2012 (Issue June, pp. 465–470).
Singh, G., & Hardaker, G. (2017). Change levers for unifying top-down and bottom-up approaches to the adoption and diffusion of e-learning in higher education. Teaching in Higher Education, 22(6), 736–748. https://doi.org/10.1080/13562517.2017.1289508
Tavoletti, E. (2009). Strategy and structure in the Italian fashion industry: A case of internationalisation. Transition Studies Review, 16(3), 655–670. https://doi.org/10.1007/s11300-009-0109-7
UNESCO. (2020). Education in a post-COVID world : Nine ideas for public action International Commission on the Futures of Education. International Commission on the Futures of Education (ed.). UNESCO.
Williamson, O. E. (1981). The Modern Corporation: Origins, Evolution, Attributes. Journal of Economic Literature, 19(4), 1537–1568. https://www.jstor.org/stable/2724566
Witell, L., & Löfgren, M. (2013). From service for free to service for fee: Business model innovation in manufacturing firms. Journal of Service Management, 24(5), 520–533. https://doi.org/10.1108/JOSM-04-2013-0103
Abrahamsson, J., Boter, H., & Vanyushyn, V. (2018). Business model innovation of international new ventures: An empirical study in a Swedish context. Journal of International Entrepreneurship, 17(1), 75–102. https://doi.org/10.1007/s10843-018-0238-3
Barley, S. R. (2015). Why the Internet Makes Buying a Car Less Loathsome: How Technologies Change Role Relations. Academy of Management Discoveries, 1(1), 5–35. https://doi.org/10.5465/amd.2013.0016
Boschken, H. L. (1990). Strategy and Structure: Reconceiving the Relationship. Journal of Management, 16(1), 135–150. https://doi.org/10.1177/014920639001600110
Bourgeois, L. J., & Astley, W. G. (1979). A Strategic Model of Organizational Conduct and Performance. International Studies of Management & Organization, 9(3), 40–66. https://doi.org/10.1080/00208825.1979.11656271
Bower, J. L. (1970). Managing the Resource Allocation Process: A Study of Corporate Planning and Investment. Harvard Business School.
Brown, A., & Danaher, P. (2019). CHE Principles: facilitating authentic and dialogical semi-structured interviews in educational research. International Journal of Research \& Method in Education, 42(1), 76–90. https://doi.org/10.1080/1743727X.2017.1379987
Burgelman, R. A. (1983). A Model of the Interaction of Strategic Behavior, Corporate Context, and the Concept of Strategy. The Academy of Management Review, 8(1), 61–70. https://doi.org/10.2307/257168
Capogna, S. (2012). University and e-learning classes in Italy. E-Learning and Digital Media, 9(2), 143–156. https://doi.org/10.2304/elea.2012.9.2.143
Chandler, A. D. (1962). Strategy & Structure: Chapters in the history of the industrial enterprise, Vol. 4.
Chatzoglou, P., Chatzoudes, D., Sarigiannidis, L., & Theriou, G. (2018). The role of firm-specific factors in the strategy-performance relationship: revisiting the resource-based view of the firm and the VRIO framework. Management Research Review, 41(1), 46–73. https://doi.org/10.1108/MRR-10-2016-0243
Chen, J., Wu, D., & Ma, H. (2010). A strategic alignment of e-learning implementation process in a university setting. Proceedings - 2010 International Conference on Web Information Systems and Mining, WISM 2010, 1, 109–112. https://doi.org/10.1109/WISM.2010.121
Child, J. (1972). Organizational Structure, Environment and Performance: The Role of Strategic Choice. Sociology, 6(1), 1–22. https://doi.org/10.1177/003803857200600101
Damanpour, F., & Evan, W. M. (1984). Organizational Innovation and Performance : The problem of "Organizational Lag". Administrative Science Quarterly, 29(3), 392–409. https://doi.org/10.2307/2393031
Delgado, T. (2020). Taxonomía de transformación digital. Revista Cubana de Transformación Digital, 1(1), 4–23. https://rctd.uic.cu/rctd/article/view/62
Donaldson, L. (2001). The Contingency theory of Organizations (p. 344). Sage Publications Ltd.
Eisenhardt, K. M., & Brown, S. L. (1999). Patching. Restitching Business Portfolios in Dynamic Markets. Harvard Business Review, 77(3), 72-73.
Fredrickson, J. W. (1986). The Strategic Decision Process and Organizational Structure. Academy of Management Review, 11(2), 280–297. https://doi.org/10.5465/amr.1986.4283101
Galan, J. I., & Sanchez-Bueno, M. J. (2009). The continuing validity of the strategy-structure nexus: new findings, 1993 – 2003. Strategic Management Journal, 1243(April), 1234–1243. https://doi.org/10.1002/smj
Garcia-Peñalvo, F., & Correll, A. (2020). La CoVId-19: ¿enzima de la transformación digital de la docencia o reflejo de una crisis metodológica y competencial en la educación superior? Campus Virtuales, 9(2), 83–98. https://gredos.usal.es/handle/10366/144140
Hess, T., Benlian, A., Matt, C., & Wiesböck, F. (2016). How German Media Companies Defined Their Digital Transformation Strategies. MIS Quarterly Executive, 15(2), 103–119.
Hinings, B., Gegenhuber, T., & Greenwood, R. (2018). Digital innovation and transformation: An institutional perspective. Information and Organization, 28(1), 52–61. https://doi.org/10.1016/j.infoandorg.2018.02.004
Kuzu, Ö. H. (2020). Digital transformation in higher education: A case study on strategic plans. Vysshee Obrazovanie v Rossii, 29(3), 9–23. https://doi.org/10.31992/0869-3617-2019-29-3-9-23
Lawrence, P. R., & Lorsch, J. W. (1967). Organization and Environment: Managing Differentiation and Integration. H. U. Division of Research, Graduate School of Business Administration (ed.).
Lee, J. Y., & Patel, S. J. (2019). An innovating business model for the higher education sector: A platform-based approach to university career services. Industry and Higher Education, 34(2), 91–99. https://doi.org/10.1177/0950422219881069
Posselt, T., Abdelkafi, N., Fischer, L., & Tangour, C. (2018). Opportunities and challenges of Higher Education institutions in Europe: An analysis from a business model perspective. Higher Education Quarterly, 73(1), 100–115. https://doi.org/10.1111/hequ.12192
Ramírez, M.-S. (2020). Transformación digital e innovación educativa en Latinoamérica en el marco del COVID-19. Campus Virtuales, 9(2), 123–139. https://hdl.handle.net/11285/636842
Rodés, V., Casas, A. P., Lorier, L., Correa, N., Budiño, G., Fager, J., & Podetti, M. (2014). Virtual learning environment adoption and organizational change in higher education. ACM International Conference Proceeding Series, 10-12-Sept, 0–6. https://doi.org/10.1145/2662253.2662337
Rof, A., Bikfalvi, A., & Marquès, P. (2020). Digital transformation for business model innovation in higher education: Overcoming the tensions. Sustainability (Switzerland), 12(12). https://doi.org/10.3390/su12124980
Simon, H. A. (1976). Administrative Behavior A Study of Decision-Making Processes in Administrative Organization.
Sims, J., Powell, P., & Vidgen, R. (2012). The transformational role of E-learning in higher education. In Proceedings of the IADIS International Conference e-Learning 2012 (Issue June, pp. 465–470).
Singh, G., & Hardaker, G. (2017). Change levers for unifying top-down and bottom-up approaches to the adoption and diffusion of e-learning in higher education. Teaching in Higher Education, 22(6), 736–748. https://doi.org/10.1080/13562517.2017.1289508
Tavoletti, E. (2009). Strategy and structure in the Italian fashion industry: A case of internationalisation. Transition Studies Review, 16(3), 655–670. https://doi.org/10.1007/s11300-009-0109-7
UNESCO. (2020). Education in a post-COVID world : Nine ideas for public action International Commission on the Futures of Education. International Commission on the Futures of Education (ed.). UNESCO.
Williamson, O. E. (1981). The Modern Corporation: Origins, Evolution, Attributes. Journal of Economic Literature, 19(4), 1537–1568. https://www.jstor.org/stable/2724566
Witell, L., & Löfgren, M. (2013). From service for free to service for fee: Business model innovation in manufacturing firms. Journal of Service Management, 24(5), 520–533. https://doi.org/10.1108/JOSM-04-2013-0103
Como Citar
Perilla Maluche, R. B., Mesa Molano, J., & Orozco Castro, L. A. . (2022). Relação estratégia-estrutura na inovação organizacional e de modelo de negócio a partir da transformação digital no contexto do COVID-19. Cuadernos De Administración, 35. https://doi.org/10.11144/Javeriana.cao35.reeiom
Seção
Especial Transformação Digital em Tempos de Crise
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