Publicado jun 29, 2013



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Alazne Mujika-Alberdi

Iñaki García Arrizabalaga

Juan José Gibaja Martins

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Resumen

 


Este estudio tuvo como objetivo medir la innovación de usuario en Gipuzkoa. Flowers et al. (2010) midieron este concepto en el Reino Unido y propusieron una metodología para reproducirla en futuras investigaciones. Ogawa y Pongtanalert (2011) repitieron el estudio en Japón y los EE.UU. En el presente trabajo, hemos repetido esta medición en Gipuzkoa (País Vasco, España), contribuyendo así a la consolidación de la metodología utilizada en los estudios mencionados. Los resultados muestran que los porcentajes de innovación de usuario y lead users en Gipuzkoa son menores que en el Reino Unido, pero más altos que en los EE.UU. y Japón. Además, el perfil de los lead users en Gipuzkoa responde a ciertas características que también se encuentran en otros estudios: son principalmente hombres adultos, educados y técnicamente capacitados. Se concluye que las empresas y las administraciones públicas deben tener en cuenta la riqueza creada por los usuarios, mediante su incorporación en los procesos de innovación y la redefinición de la política de innovación.


 


 

Keywords

lead user, measurement, innovation, user innovationinnovación de usuario, lead user, medición, innovacióninovação de usuário, lead user, medição, inovação

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Cómo citar
Mujika-Alberdi, A., García Arrizabalaga, I., & Gibaja Martins, J. J. (2013). Innovación de usuario en Gipuzkoa. Una aproximación descriptiva. Cuadernos De Administración, 26(46), 61–81. https://doi.org/10.11144/Javeriana.cao26-46.iuga
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