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Alazne Mujika-Alberdi

Iñaki García Arrizabalaga

Juan José Gibaja Martins

Resumen

 
Este estudio tuvo como objetivo medir la innovación de usuario en Gipuzkoa. Flowers et al. (2010) midieron este concepto en el Reino Unido y propusieron una metodología para reproducirla en futuras investigaciones. Ogawa y Pongtanalert (2011) repitieron el estudio en Japón y los EE.UU. En el presente trabajo, hemos repetido esta medición en Gipuzkoa (País Vasco, España), contribuyendo así a la consolidación de la metodología utilizada en los estudios mencionados. Los resultados muestran que los porcentajes de innovación de usuario y lead users en Gipuzkoa son menores que en el Reino Unido, pero más altos que en los EE.UU. y Japón. Además, el perfil de los lead users en Gipuzkoa responde a ciertas características que también se encuentran en otros estudios: son principalmente hombres adultos, educados y técnicamente capacitados. Se concluye que las empresas y las administraciones públicas deben tener en cuenta la riqueza creada por los usuarios, mediante su incorporación en los procesos de innovación y la redefinición de la política de innovación.
 
 

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Keywords

innovación de usuario, lead user, medición, innovación

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Cómo citar
Mujika-Alberdi, A., García Arrizabalaga, I., & Gibaja Martins, J. (2013). Innovación de usuario en Gipuzkoa. Una aproximación descriptiva. Cuadernos De Administración, 26(46), 61-81. https://doi.org/10.11144/Javeriana.cao26-46.iuga
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