Publicado ago 19, 2022



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Rafael A. González

Orlando López-Cruz

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Resumen

La transformación digital es un fenómeno reciente, aunque se enmarca en lógicas de desarrollo tecnológico anteriores. De una parte, y sobre todo con el crecimiento de ciertas tecnologías digitales en los últimos años (inteligencia artificial, analítica de macrodatos, Internet de las Cosas, realidad virtual y aumentada, entre otras) se ha presentado como una oportunidad para que las organizaciones, los países y la humanidad en su conjunto, se transformen positivamente apalancados por nuevas tecnologías que les abra caminos, mercados e interacciones en los nuevos entornos y ecosistemas digitales. De otra parte, puede verse como una necesidad ante la cual no adoptar o no adaptarse puede implicar la desaparición u obsolescencia de empleos, empresas e incluso expresiones culturales. Lo anterior se ve exacerbado cuando lo enmarcamos en contextos de crisis: emergencias de salud pública, catástrofes climáticas, descalabros financieros, conflictos armados y demás. Estas crisis pueden restringir los campos de acción, pero al mismo tiempo pueden aumentar la motivación, el compromiso y la velocidad del cambio.

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References
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Cómo citar
González, R. A. . ., & López-Cruz, O. . (2022). Transformación digital en tiempos de crisis. Cuadernos De Administración, 35. https://doi.org/10.11144/Javeriana.cao35.tdtc
Sección
Especial Transformación Digital en Tiempos de Crisis