Abstract
From an analytical perspective, the present article seeks to explain the radical change that a New Customer Protection Law entry into force has evidenced within the orbit of Insurance Law. From a doctrine viewpoint the mode of application of insurance policies and therefore rights, obligations, responsibilities and practices of consumers with respect to themselves and the insurance policy are shown, a situation that may also be applied to suppliers. As well, throughout the text the impact, demands and conse- quences that this law has generated on the insurance policy and insurance activity, by specifying throughout the text some basic and practical recommendations are high- lighted and a conclusion as to uncertainties created is presented. Finally, Argentinean jurisprudential reflection is not excluded and a chapter in the text is devoted to deal with it as it points out the scope of the new law within general, special and aeronautic commercial legislation.
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