Keywords
encuadramientos
marcos comunes de referencia
líderes de opinión
medios de comunicación
columnas de opinión
análisis de contenido.
How to Cite
Abstract
Opinion leaders are key actors in the process of formation of public opinion. They are elites that popularize shared interpretations or frames about issues in the public agenda. The paper examines the design of a methodology for the systematic processing of framings in opinion columns and offers preliminary conclusions on the process of construction around key topics of national interest. For that purpose (I) we present a model of research on framing from a public opinion perspective; (II) introduce a methodology for the processing of public opinion columns with the technology of Global News Intelligence News Control™; (III) present the results of a two-month analysis of 1,162 columns and 18,004 positions published in the 10 printed and digital media most read by opinion leaders in Colombia; and (IV) present some conclusions about the methodology of analysis and the preliminary results, and put forward a research agenda.This journal is registered under a Creative Commons Attribution 4.0 International Public License. Thus, this work may be reproduced, distributed, and publicly shared in digital format, as long as the names of the authors and Pontificia Universidad Javeriana are acknowledged. Others are allowed to quote, adapt, transform, auto-archive, republish, and create based on this material, for any purpose (even commercial ones), provided the authorship is duly acknowledged, a link to the original work is provided, and it is specified if changes have been made. Pontificia Universidad Javeriana does not hold the rights of published works and the authors are solely responsible for the contents of their works; they keep the moral, intellectual, privacy, and publicity rights.
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