Publicado Feb 20, 2019



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Ana Loureiro http://orcid.org/0000-0002-8587-5513

Maria Luisa Lima https://orcid.org/0000-0003-1171-2962

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Resumen

Este  estudio experimental, en el que participaron 118 estudiantes universitarios, investiga cómo las pistas ambientales y altruistas inducen el comportamiento de ahorro energético, e interactúan con los valores ambientales y altruistas, examinando la influencia de variables de contexto o situacionales en estos comportamientos e intenciones, y el papel de estos valores como predictores de ahorro energético. El priming conceptual de ambiente y de altruismo operacionaliza las pistas situacionales. Los resultados revelan una interacción entre las variables situacionales y los valores personales: el priming de ambiente  indució más comportamiento de ahorro energético entre los individuos con valores altruistas inferiores. El mismo efecto no se observa para la intención. Cuando el priming de ambiente y de altruismo estaba presente, los individuos con valores altruistas menores tuvieron menos intenciones de ahorro energético. Estos resultados subrayan la importancia de distinguir marcos y motivos ambientales y altruistas al explicar el comportamiento de ahorro energético.

Keywords

Energy saving, Altruism, Environmentalism, Priming, valuesahorro de energía, altruismo, ecologismo, priming, valores

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Cómo citar
Loureiro, A., & Lima, M. L. (2019). Comportamiento de Ahorro de Energía: Diferentes Roles del Altruismo y del Ambientalismo. Universitas Psychologica, 18(1), 1–12. https://doi.org/10.11144/Javeriana.upsy18-1.esbd
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