Palabras clave
efecto Mandel-AI
inteligencia artificial
redes sociales digitales
psicometría
Cómo citar
Resumen
Este estudio desarrolla y valida un instrumento psicométrico pionero para medir el “Efecto Mandel-AI”, una manifestación contemporánea del Efecto Mandela amplificada por la inteligencia artificial (IA) en las redes sociales digitales. Tras un proceso de diseño teórico y validación por expertos, el instrumento fue sometido a análisis factorial exploratorio y confirmatorio con una muestra de 243 estudiantes universitarios de la generación centennial del sur de Tamaulipas, México, de entre 18 y 28 años, usuarios activos de plataformas digitales. La escala final comprende tres dimensiones interrelacionadas: Presencia de IA, Distorsión de la Realidad y Efecto Mandel-AI. Los resultados confirmaron una estructura factorial sólida, con alta consistencia interna (α de Cronbach ≥ 0.93), validez convergente y discriminante, e índices de ajuste óptimos (CFI = 0.980; TLI = 0.974; RMSEA = 0.073; SRMR = 0.041). Los hallazgos muestran que la IA no solo media la selección y viralización del contenido, sino que también reconfigura los marcos cognitivos y culturales, facilitando la formación de falsas memorias y la confusión epistémica. Más allá de su solidez psicométrica, el instrumento constituye una contribución metodológica innovadora para la psicología digital y ofrece aplicaciones prácticas en programas de alfabetización mediática, estrategias educativas y políticas orientadas al fortalecimiento de la resiliencia epistémica y el bienestar digital.
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Derechos de autor 2025 Lucirene Rangel-Lyne, Mario Alberto Salazar-Altamirano