Keywords
implicit attitudes
Implicit Association Test
racial discrimination
How to Cite
Abstract
Racial preferences that are expressed explicitly may lack information and be lacking in character, either because people prefer not to express their attitudes wholly, or because they are not completely aware of them. The Implicit Association Test (IAT), developed by Greenwald, Banaji and Nosek, evaluates the implicit preference of people through an internet platform. It demonstrates that when a person shows a preference in particular, it is possible that said attitude has a component that may not be conscious that could be modified. Sample was comprised of 235 subjects that, through the IAT internet website, completed the race implicit preference task (black and white). Results indicate that there is an explicit preference towards white people over black people, and that implicit preference is of stronger intensity than explicit preference, in the same sense.This journal is registered under a Creative Commons Attribution 4.0 International Public License. Thus, this work may be reproduced, distributed, and publicly shared in digital format, as long as the names of the authors and Pontificia Universidad Javeriana are acknowledged. Others are allowed to quote, adapt, transform, auto-archive, republish, and create based on this material, for any purpose (even commercial ones), provided the authorship is duly acknowledged, a link to the original work is provided, and it is specified if changes have been made. Pontificia Universidad Javeriana does not hold the rights of published works and the authors are solely responsible for the contents of their works; they keep the moral, intellectual, privacy, and publicity rights. Approving the intervention of the work (review, copy-editing, translation, layout) and the following outreach, are granted through an use license and not through an assignment of rights. This means the journal and Pontificia Universidad Javeriana cannot be held responsible for any ethical malpractice by the authors. As a consequence of the protection granted by the use license, the journal is not required to publish recantations or modify information already published, unless the errata stems from the editorial management process. Publishing contents in this journal does not generate royalties for contributors.