Keywords
Mass Media
Consumers Attitudes
How to Cite
Abstract
The objective of this research was to establish the link between the ideological consumption of the Democratic Security Policy (DSP in English or PSD in Spanish) and President Álvaro Uribe Vélez’s image, with the consumption of nationalistic goods, products or services in young college students in Bogotá, Colombia. To this end, a descriptive multidimensional type study was conducted, which allowed for the quantitative analysis of open and closed-ended questions. A survey aimed at inquiring about the cultural, social and psychological dimensions of the ideological consumption was developed and administered to 251 college youth. The main results show that in some segments of the population there is an ideological consumption of the DSP associated with the consumption of products which strengthen the Colombian national identity, and symbolized in Uribe Vélez’s image are the majority of characteristics participants associated with DSPThis journal is registered under a Creative Commons Attribution 4.0 International Public License. Thus, this work may be reproduced, distributed, and publicly shared in digital format, as long as the names of the authors and Pontificia Universidad Javeriana are acknowledged. Others are allowed to quote, adapt, transform, auto-archive, republish, and create based on this material, for any purpose (even commercial ones), provided the authorship is duly acknowledged, a link to the original work is provided, and it is specified if changes have been made. Pontificia Universidad Javeriana does not hold the rights of published works and the authors are solely responsible for the contents of their works; they keep the moral, intellectual, privacy, and publicity rights. Approving the intervention of the work (review, copy-editing, translation, layout) and the following outreach, are granted through an use license and not through an assignment of rights. This means the journal and Pontificia Universidad Javeriana cannot be held responsible for any ethical malpractice by the authors. As a consequence of the protection granted by the use license, the journal is not required to publish recantations or modify information already published, unless the errata stems from the editorial management process. Publishing contents in this journal does not generate royalties for contributors.