Preparing Oneself for the Unknown. How to Project the Future by Changing the Present

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Keywords

strategy
complexity
corporate communications
uncertainty
future

How to Cite

Manucci, M. (2021). Preparing Oneself for the Unknown. How to Project the Future by Changing the Present. Signo Y Pensamiento, 26(51), 14-25. https://revistas.javeriana.edu.co/index.php/signoypensamiento/article/view/4592 (Original work published 2007)
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Abstract

We are experiencing an unprecedented historical sequence of corporate changes that is leading us to reconsider many strategic processes that are fading away in the uncertainty of the current context. How can organizations be prepared to be competitive in a world that is unknown and to move ahead in an uncertain context?
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Copyright (c) 2021 Marcelo Manucci