Preparação para o desconhecido: como revelar o futuro mudando o presente
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Resumo
Vivemos uma sequência histórica de mudanças sem precedentes
corporações que leva a repensar muitos processos
estratégias que se diluem na incerteza do
contexto atual. Como preparar organizações
ser competitivo em um mundo desconhecido, para
e avançar em uma paisagem sem maiores certezas?
Keywords
strategy, complexity, corporate communications, uncertainty, futureEstrategia, Complejidad, comunicación corporativa, Incertidumbre, futuroestratégia, complexidade, comunicação corporativo, incerteza, futuro
References
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Gharajedaghi, J. (2004). Systems Methodology. A Holistic Language of Interaction And Design
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Halpern, J. Y. (2003). Reasoning about Uncertainty. The MIT Press. Cambridge, Massachusetts.
London, England. Massachusetts Institute of Technology.
Kauffman, S. (1995) “Escaping the Red Queen effect”, en The McKinsey Quarterly 1. New York.
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del presente. Grupo Norma.
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Management. Volume 8 Number 2. London, Winter 2002/2003.
Stacey, R. D. (1992). Managing the unknowable. Strategic boundaries between order and chaos
in organizations. New York. Joey – Bass Publishers.
Tetenbaum, T. J. “Shifting paradigms: from Newton to chaos”, en Organizational Dynamics.
American Management Association. Spring, 1998. V26 No. 4.
Tushman, M. O’Reilly, Ch. (2002). Winning Through Innovation: A Practical Guide to Leading Organizational Change and Renewal. Harvard Business School Press. Boston.
Wheatley, M. (1992) Leadership and the new science: learning about organization from an
orderly universe. New York. Berrett-Koehler Publishers.
Youngblood, M. D. “Leadership at the edge of chaos: from control to creativity”, en Strategy
& Leadership. Sept-Oct. 1997 v25 n5
Management Journal. Vol. 5.
Capra, F. (1992). El punto crucial. Ciencia, sociedad y cultura naciente. Ed. Troquel.
Corner, D. L . (1998) Leading at the edge of chaos. John Wiley & Sons INC.
Costa, J. (2001). Imagen corporativa en el Siglo xxi. Buenos Aires. La Crujía Ediciones.
Gharajedaghi, J. (2004). Systems Methodology. A Holistic Language of Interaction And Design
Seeing Through Chaos and Understanding Complexities. Ackoff Center for Advancement of Systems Approaches. University of Pennsylvania..
Halpern, J. Y. (2003). Reasoning about Uncertainty. The MIT Press. Cambridge, Massachusetts.
London, England. Massachusetts Institute of Technology.
Kauffman, S. (1995) “Escaping the Red Queen effect”, en The McKinsey Quarterly 1. New York.
Manucci, M (2004). Comunicación Corporativa estratégica. De la persuasión a la creación de
realidades compartidas. saf Grupo. Bogotá.
Manucci, M. (2005) Atrapados en el presente. La comunicación, una herramienta para construir
el futuro corporativo. ciespal. Quito.
Manucci, M. (2006) La estrategia de los Cuatro Círculos. Diseñar el futuro en la incertidumbre
del presente. Grupo Norma.
Stacey, R. “Organizations as complex responsive processes of relating”, en Journal of Innovative
Management. Volume 8 Number 2. London, Winter 2002/2003.
Stacey, R. D. (1992). Managing the unknowable. Strategic boundaries between order and chaos
in organizations. New York. Joey – Bass Publishers.
Tetenbaum, T. J. “Shifting paradigms: from Newton to chaos”, en Organizational Dynamics.
American Management Association. Spring, 1998. V26 No. 4.
Tushman, M. O’Reilly, Ch. (2002). Winning Through Innovation: A Practical Guide to Leading Organizational Change and Renewal. Harvard Business School Press. Boston.
Wheatley, M. (1992) Leadership and the new science: learning about organization from an
orderly universe. New York. Berrett-Koehler Publishers.
Youngblood, M. D. “Leadership at the edge of chaos: from control to creativity”, en Strategy
& Leadership. Sept-Oct. 1997 v25 n5
Como Citar
Manucci, M. (2021). Preparação para o desconhecido: como revelar o futuro mudando o presente. Signo Y Pensamiento, 26(51), 14–25. Recuperado de https://revistas.javeriana.edu.co/index.php/signoypensamiento/article/view/4592 (Original work published 15º de setembro de 2007)
Seção
Agendas
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