Abstract
This work tries to emphasize the factual enunciation that all images stand up as social facts in themselves in an effort to repeal the dominant idea that texts are the only vehicle for logical speech. In order to do so, Content Analysis and the Pragmatics of Image are applied to the covers of Cambio and Semana (1998-2004), which are taken as enunciations or discourse events that in fact constitute specific types of sense production and collective imaginaries; despite their apparent testimonial interest, these do not really show the complexity of Colombian reality but rather cover it up through a non-disruptive rhetoric, by using daily images that stray away from conflict and create their own actors based on stereotypes.This journal is registered under a Creative Commons Attribution 4.0 International Public License. Thus, this work may be reproduced, distributed, and publicly shared in digital format, as long as the names of the authors and Pontificia Universidad Javeriana are acknowledged. Others are allowed to quote, adapt, transform, auto-archive, republish, and create based on this material, for any purpose (even commercial ones), provided the authorship is duly acknowledged, a link to the original work is provided, and it is specified if changes have been made. Pontificia Universidad Javeriana does not hold the rights of published works and the authors are solely responsible for the contents of their works; they keep the moral, intellectual, privacy, and publicity rights.
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