Resumo
Este artigo propõe uma revisão bibliográfica permitindo refletir acerca dos fatores endógenos e exógenos envolvidos, com maior ou menor efetividade, no processo de construção da agenda mediática. A análise centra-se na ligação entre mídia e tomadores de decisão; na ativa participação dos meios na arena política; na capacidade das fontes de informação para fixar a agenda dos quem (Charron, 1998), e nos níveis de influência que diferentes atores exercem sobre a agenda mediática, instalando u ocultando um assunto e a promover uma certa definição da realidade.
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