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Laura Castaño

Jorge Andres Vivares Vergara

William  Sarache

Resumen

El objetivo de este artículo es contrastar algunas hipótesis relacionadas con las prioridades competitivas (PC) y las áreas de decisión estratégica (ADE) en estrategia de manufactura (EM). Se identificó un conjunto ampliado de PC respecto a los estudios previos y se aporta evidencia empírica en el sector de alimentos. Para tal fin se realizó un estudio en 49 empresas en el Departamento de Caldas, Colombia. En las PC se identificó su importancia relativa y el enfoque de gestión dominante (cono de arena o trade-off). En cuanto a las ADE se evaluó la relación de su grado de desarrollo con el desempeño en las PC. Los resultados corroboran diversas posturas teóricas y demuestran que no existe un único camino para abordar la estrategia de manufactura.

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Keywords

Estrategia de manufactura, estrategia de operaciones, prioridades competitivas, áreas de decisión estratégica, modelos cono de arena y trade-off

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Cómo citar
Castaño, L., Vivares Vergara, J., & Sarache, W. (2018). Prioridades competitivas y áreas de decisión estratégica en la manufactura. Un estudio empírico en el sector de alimentos. Cuadernos De Administración, 30(55). Recuperado a partir de http://revistas.javeriana.edu.co/index.php/cuadernos_admon/article/view/18366
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