Vol. 30 No. 55 (2017), Artículos
Vol. 30 No. 55 (2017)

Competitive priorities and strategic decision areas in manufacturing. An empirical study in the food sector

Artículos
https://doi.org/10.11144/Javeriana.cao30-55.pcade
Published 2018-07-05
Laura Castaño
Universidad Nacional de Colombia
Jorge Andres Vivares Vergara
Univesidad Nacional de Colombia
William  Sarache
Universidad Nacional de Colombia
PDF (Spanish)

Keywords

Manufaturing strategy
operations strategy
competitive priorites
strategic decision areas
sand cone
trade-off

How to Cite

Castaño, L., Vivares Vergara, J. A., & Sarache, W. (2018). Competitive priorities and strategic decision areas in manufacturing. An empirical study in the food sector. Cuadernos De Administración, 30(55), 67-96. https://doi.org/10.11144/Javeriana.cao30-55.pcade
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Abstract

The objective of this article is to test some theoretical hypothesis related to the competitive priorities (CP) and strategic decision areas (SDA) in manufacturing strategy (MS). As a main contribution it was identified a
complete set of PC respect to the previous studies; also, empirical evidence is provided about MS in the food sector. A study was conducted in 49 companies in the Caldas Region, Colombia. In CP their relative importance and the dominant management approach were identified (sand cone or trade-off). Regarding SDA, it was analyzed the relationship between their level of development and the company’s performance in
terms of their CP. The results corroborate diverse theoretical approaches, demonstrating that there is no a single way to address a manufacturing strategy.

PDF (Spanish)

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