This paper examines the acceptability of the implementation of a High Occupancy Vehicle (HOV) lane in the north of Bogota (Colombia), a strategy that is compatible with the policies of the mobility master plan of the city. Although the idea of using HOV lanes dates back to the 70's, it is still a valid alternative which is amply documented that produces positive impacts on travel times, accident rates, greenhouse emissions, among others. The study is based on discrete choice survey experiments which allowed calibrating a multinomial logit model. The calibrated model indicated that the acceptability of the HOV lane is very sensitive to travel times experienced by current car users. The model also identified the segment of the population with the highest acceptability for the proposal, which would consist of women over 31 years old, who travel for purposes related to work
high-occupancy vehicles, HOV lanes, car sharing, Bogota, urban congestionvehículos de alta ocupación, carriles VAO, auto compartido, Bogotá, congestión urbana
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