Keywords
motivation
startle
valence
How to Cite
Abstract
The objective of this research was to test the phenomenon of motivational priming observed through the modulation of the startle reflex in Colombian population, involved 73 university students (38 men and 35 women) who were exposed to 21 pictures of the International Affective Pictures System and a sound startle stimulus of 105 dB. Electromyography of the orbicularis oculi of the eye was measured to assess the magnitude of the startle reflex. Through repeated measures ANOVA we found that the pictures valence modulates the magnitude of the startle reflex (p < 0.0001, η = 0.41) and that modulation does not depend on the sex of the participants. It is concluded that motivational priming phenomenon occurs also in this population and this methodology can be used reliably in this population.This journal is registered under a Creative Commons Attribution 4.0 International Public License. Thus, this work may be reproduced, distributed, and publicly shared in digital format, as long as the names of the authors and Pontificia Universidad Javeriana are acknowledged. Others are allowed to quote, adapt, transform, auto-archive, republish, and create based on this material, for any purpose (even commercial ones), provided the authorship is duly acknowledged, a link to the original work is provided, and it is specified if changes have been made. Pontificia Universidad Javeriana does not hold the rights of published works and the authors are solely responsible for the contents of their works; they keep the moral, intellectual, privacy, and publicity rights. Approving the intervention of the work (review, copy-editing, translation, layout) and the following outreach, are granted through an use license and not through an assignment of rights. This means the journal and Pontificia Universidad Javeriana cannot be held responsible for any ethical malpractice by the authors. As a consequence of the protection granted by the use license, the journal is not required to publish recantations or modify information already published, unless the errata stems from the editorial management process. Publishing contents in this journal does not generate royalties for contributors.