Publicado Nov 26, 2011



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José Luis Esparza Aguilar

Domingo García Pérez de Lema

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Resumen

En este artículo se estudia la cultura de cuatro empresas familiares y se analiza su influencia en la gestión estratégica empleando el método propuesto por Cameron y Quinn (1999). Se tomaron cuatro empresas hoteleras del estado de Quintana Roo. Los resultados muestran que las empresas familiares (ef) con cultura de tipo ad hoc, de clan y jerárquico perciben valores similares, recurren a estrategias analizadoras y compiten en el mercado diferenciando sus productos y servicios; mientras que las empresas con cultura de mercado perciben el trabajo intensivo como valor primordial, recurren a estrategias defensivas y compiten especializándose en un segmento del mercado. La cultura de las cuatro empresas familiares es un recurso intangible que influye notablemente en su gestión estratégica.

Keywords

cultura, empresa familiar, gestão estratégica, setor turísticoculture, family business, strategic management, tourism sectorcultura, empresa familiar, gestión estratégica, sector turístico

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Cómo citar
Esparza Aguilar, J. L., & García Pérez de Lema, D. (2011). La cultura de las empresas familiares turísticas mexicanas y su influencia en la gestión estratégica. Cuadernos De Administración, 24(42). https://doi.org/10.11144/Javeriana.cao24-42.ceft
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