Published Apr 15, 2009



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Sergio Roncallo Dow

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Abstract

The purpose of this text is to make an initial outline in order to attempt a new reading of the notion of media in Marshall McLuhan’s thinking. The idea is to separate the notion of the classic readings immediately associated with the notion of “mass media” and start a new search that allows for a deeper and wider understanding of media within McLuhan´s work, closer to phenomenology, hermeneutics, and the philosophy of technology.

Keywords

McLuhan, Media, Phenomenology, Philosophy of technologyMcLuhan, Medio, Fenomenología, Filosofía de la tecnologíaMcLuhan, Meio, Fenomenologia, Filosofia da tecnologia

References
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Stevenson, N. (1998), Culturas mediáticas, Buenos Aires, Amorrortu.
How to Cite
Roncallo Dow, S. (2009). Re-reading Marshall McLuhan’s Notion of Media. Signo Y Pensamiento, 28(54), 362–368. Retrieved from https://revistas.javeriana.edu.co/index.php/signoypensamiento/article/view/3738
Section
Book Reviews