Apresentação das Três Dimensões da Fragmentação da Audiência
##plugins.themes.bootstrap3.article.details##
A fragmentação da audiência tem virado para um quadro teórico recorrente na primeira parte do século XXI cujo uso principal foi representar as novas relações complexas e dinâmicas estabelecidas entre os meios de comunicação e os consumidores. No entanto, estudos académicos desde a perspectiva da audiência que ampliam os significados e implicações da chamada de fragmentação já foram publicados. Este artigo é baseado em pesquisa empírica realizada na Colômbia entre jovens (17-24 anos) que moram nas dez áreas urbanas mais importantes desse país, localizado no canto noroeste de América do Sul. Uma metodologia misturada foi utilizada, a combinar métodos quantitativos e qualitativos com amostra estatística.
media, audiences, practices, fragmentation, receptionmeios, audiências, práticas, fragmentação, recepçãomedios, audiencias, prácticas, fragmentación, recepción
Arango-Forero, G., & Roncallo-Dow, S. (2013). Social Media and New Audiences as a New Challenge for Traditional and New Media Industries. In M. Friedrichsen, & W. MühlBenninghaus (Eds.), Handbook of Social Media Management. Value Chain and Business Models in Changing Media Markets (pp. 635- 656). New York: Springer.
Arango-Forero, G. (2013). A Case Study on Media Diversification: Caracol and RCN TV Channels -Beyond the Traditional Business Models. In A. Albarran (Ed.), Media Management and Economics Research in a Transmedia Environment (pp. 160-173). New York: Routledge.
Arango-Forero, G., & González-Bernal, M. (2011). Young Audiovisual Audiences in Colombia: Under the Veneer of Fragmentation and Multiscreens. The Journal of Spanish Language Media, 4(4), 40-54.
Bianco, A. (2004, July 11). The Vanishing Mass Market. BusinessWeek, 60-68. Retrieved from https://www.bloomberg.com/news/articles/2004-07-11/the-vanishing-mass-market
Carey, M. (2003). El efecto del grupo en los grupos focales: planear, ejecutar e interpretar la investigación con grupos focales. In J. Morse (Ed.), Asuntos críticos en los métodos de investigación cualitativa (pp. 262-283). Medellín: Sage-Editorial Universidad de Antioquia.
Chaffee, S., & Metzger, M. (2001). The End of Mass Communication? Mass Communication and Society, 4(4), 365-379.
Coffey, A., & Atkinson, P. (2003). Encontrar el sentido a los datos cualitativos: estrategias complementarias de investigación (E. Zimmerman, Trans.). Medellín: Sage-Editorial Universidad de Antioquia.
Curran, J. (1998). El nuevo revisionismo en los estudios de comunicación: una revaluación. In J. Curran, D. Morley, & V. Walkerdine (Eds.), Estudios Culturales y Comunicación (pp. 383-415). Barcelona: Paidós.
De Fina, A. (2016). Storytelling and audience reactions in social media. Language in Society, 45(4), 473-498. https://doi.org/10.1017/S0047404516000051
Departamento Administrativo Nacional de Estadística (DANE) (2007). Proyecciones nacionales y departamentales de población 2005-2020 (Estudios Postcensales 7). Retrieved from https://www. dane.gov.co/files/investigaciones/poblacion/proyepobla06_20/7Proyecciones_poblacion.pdf
Elizalde, L. H. (1998). Los jóvenes y sus relaciones cotidianas con los medios. Buenos Aires: Universidad Austral.
García-Canclini, N. (2008). Libros, pantallas y audiencias ¿Qué está cambiando? Comunicar, 15(30), 27-32. https://doi.org/10.3916/c30-2008-01-004
González-Bernal, M. I. (2016). Towards an Understanding of Television Audience Engagement. A Multidimensional Conceptual Model from the Standpoint of Communication. Palabra Clave, 19(3), 769-809. https://doi.org/10.5294/pacla.2016.19.3.5
Hall, S (1980). Encoding/Decoding. In P. Morris, & S. Thornton (Eds.) (2000), Media Studies: A Reader (2nd ed.) (pp. 51-61). Washington Square: University Press.
Hernández Sampieri, R., Fernández Collado, C., & Baptista Lucio, M. D. P. (2010). Metodología de la investigación (5th ed.). México: McGraw Hill.
Höijer, B. (1999). To Be an Audience. In P. Alasuutari (Ed.), Rethinking the Media Audience. The New Agenda (pp. 179-194). London: Sage Publications.
Jensen, K., & Rosengreen, K. (1990). Five traditions in search of the audience. European Journal of Communication, 5, 207-238.
Johnson, D. (2000). Métodos multivariados aplicados al análisis de datos. México: Thomson Editores.
Katz, E. (1996). And Deliver Us from Segmentation. Annals of the American Academy of Political and Social Science, 546, 22-33.
Lindqvist, U., Bjorn-Andersen, N., Kaldalóns, Ö., Krokan, A., & Persson, C. (2008). New business forms in e-Business and Media, e-Media. Finland: VTT Technical Research Centre of Finland. Retrieved from http://scinnovation.cn/wp-content/uploads/soft/100916/6-100916233F1.pdf
Livingstone, S. (1998). Relationships between media and audiences: prospects for audience reception studies. In J. Curran, & T. Liebes (Eds.), Media, ritual and identity (pp. 237-255). London: Routledge.
Livingstone, S. (2003). The Changing Nature of Audiences: from the Mass Audience to the Interactive Media User. In A. Valdivia (Ed.), A Companion to Media Studies (pp. 337-359). Oxford: Blackwell Publishing.
Martín-Barbero, J. (1998). De los medios a las mediaciones (5th ed.). Barcelona: Editorial Gustavo Gili.
McQuail, D. (1997). Audience Analysis. Thousand Oaks: Sage Publications.
Montoya, M. E. (1992). ¿Un nuevo modelo de comunicación en América Latina? Conversaciones con nueve estudiosos de los medios y la cultura. México D.F.: Fundación M.Buendía.
Morgan, D. (1998). The focus group guidebook. Thousand Oaks: Sage. Morley, D. (1992). Television, audiences and cultural studies. London: Routledge.
Napoli, P. (2003). Audience Economics: Media Institutions and the Audience Marketplace. New York: Columbia University Press.
Napoli, P. (2008). Toward a Model of Audience Evolution: New Technologies and the Transformation of Media Audiences. New York: Donald McGannon Communication Research Center.
Napoli, P. (2011). Audience Evolution: New Technologies and the Transformation of Media Audiences. New York: Columbia University Press.
Napoli, P. (2012). Audience Evolution and the Future of Audience Research. International Journal on Media Management, 14(2), 79-97.
Nightingale, V. (1999). El estudio de las audiencias: El impacto de lo real. Barcelona: Paidós Ibérica.
Roncallo-Dow, S. (2011). Más allá del espejo retrovisor. La noción de medio en Marshall McLuhan. Bogotá: Editorial Pontificia Universidad Javeriana.
Roncallo-Dow, S. (2014). Marshall McLuhan. The Media is (Still) the Message. 50 Years after Understanding Media. Palabra Clave, 17(3), 582-588.
Onwuegbuzie, A., Dickinson, W., Leech, N., & Zoran, A. (2011). Un marco cualitativo para la recolección y análisis de datos en la investigación basada en grupos focales. Paradigmas, 3, 127-157.
Ortega, F., González Ispierto, B., & Pérez Peláez, M. E. (2015). Audiences in revolution. Use and consumption of mass media groups’ apps for tablets and smartphones. Revista Latina de Comunicacion Social, 70, 627-651. https://doi.org/10.4185/RLCS-2015-1063
Paradise, A. (2009). Declline of Mass Media. In C. Sterling (Ed.), Encyclopedia of Journalism (pp. 876-878). Thousand Oaks: Sage.
Pérez-Latre, F. (2014). Legacy Media: A Case for Creative Destruction? Palabra Clave 17(4), 1097-1113. https://doi.org/10.5294/pacla.2014.17.4.5
Picard, R. (2010). The future of the news industry. In J. Curran (Ed.), Media and Society (pp. 365-379). London: Bloomsbury Academic.
Picard, R. (2005). Audience Relations in the Changing Culture of Media Use. Why Should I Pay the License Fee? In G. Farrell Lowe, & P. Jauert (Eds.), Cultural dilemas in public service broadcasting (pp. 277-292). Göteborg: Nordicom.
Picard, R. (2003). Business Isues Facing New Media. In J. Servaes (Ed.), The european information society. A reality check (pp. 149- 164). Bristol: Intellect Books.
Piscitelli, A. (1998). Post/Televisión: ecología de los medios en la era de Internet. Buenos Aires: Paidós.
Rincón, O. (2008). No more audiences, we all become producers. Comunicar, 15(30), 93-98. https://doi.org/10.3916/c30-2008-01-014
Silverman, D. (2000). Doing Qualitative Research: A Practical Handbook. Thousand Oaks: Sage.
Strauss, A., & Corbin, J. (2002). Bases de la investigación cualitatitva: técnicas y procedimientos para desarrollar la teoría fundamentada (E. Zimmerman, Trans.). Medellín: Sage Editorial de la Universidad de Antioquia.
Sunstein, C. R. (2001). Republic.com. Princeton: Princeton University Press. Sunstein, C. R. (2000). Television and the public interest. California Law Review Journal, 2(88). Retrieved from http://scholarship.law.berkeley.edu/cgi/viewcontent.cgi?article=1521&context=californialawreview
Turow, J. (2010). Media Today: An Introduction to Mass Communication (Vol. 3). New York: Routledge.
Uricchio, W. (2009). The Future of a Medium Once Known as Television? In P. Snickars, & P. Vonderau (Eds.), The YouTube Reader (pp. 24-39). Stockholm: National Library of Sweden.
Webster, J. (2005). Beneath the Veneer of Fragmentation: Television Audience Polarization in a Multichannel World. Journal of Communication, 55(2), 366-382.
Webster, J. G., & Ksiazek, T. B. (2012). The Dynamics of Audience Fragmentation: Public Attention in an Age of Digital Media. Journal of Communication, 62(1), 39-56.