Publicidad y modernidad en Colombia: apuntes para una comprensión del relato publicitario de la modernidad

MIRLA VILLADIEGO PRINS; Patricia Bernal; María Urbanczyk

Vol. 25 No. 49 (2006), Reports

Vol. 25 No. 49 (2006)

Advertising and modernity in colombia: notes for a better understanding of modern publicity’s narrative

Reports

Published 2006-09-15 — Updated on 2021-09-09

MIRLA VILLADIEGO PRINS⁺⁻
Patricia Bernal⁺⁻
María Urbanczyk⁺⁻

MIRLA VILLADIEGO PRINS

Pontificia Universidad Javeriana-Universidad Jorge Tadeo Lozano

Patricia Bernal

Pontificia Universidad Javeriana, Bogotá - Colombia

María Urbanczyk

Pontificia Universidad Javeriana, Bogotá - Colombia

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2021-09-09 (2)
2006-09-15 (1)

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Keywords

modernity
publicity
account
consumption.

How to Cite

Advertising and modernity in colombia: notes for a better understanding of modern publicity’s narrative. (2021). Signo Y Pensamiento, 25(49), 160-169. https://revistas.javeriana.edu.co/index.php/signoypensamiento/article/view/3702 (Original work published 2006)

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Abstract

This article makes a general introduction of the premises, both theoretical and historical, from which the research on “Colombian modernity as narrated by publicity: 1900-1950” was carried out. Among such premises are the debate on the role of publicity in building Colombian modernity, and the analysis of the function of the calculation - need - desire trilogy in consumer decision making. Finally, the methodological design is presented along with some partial results and conclusions.

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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Advertising and modernity in colombia: notes for a better understanding of modern publicity’s narrative

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